Top Mistakes Homeowners Make In Determining the Value of Their Home



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No one wants their home to be on the market for months while generating no interest from buyers.  If you have a home that just won’t sell, do you know the reason?  One of the most prevalent reasons for a home not selling is that it has been overpriced according to its value and the surrounding market.  How do most homeowners arrive at their listing sale price?  Unfortunately, so many sellers use less than reliable methods of deciding the list price and as a result, they end up wasting time without selling their home at all.

Here are the six things that inexperienced sellers use to gauge their selling price, plus a list that explains what you can do to make sure your home is priced perfectly to sell.

What Not To Consider When Determining the Value of Your Home

THE AMOUNT PAID TO PURCHASE THE HOME

Just because you might have paid a certain amount for the home does not have anything to do with the current market value of the home.  Many homeowners falsely believe they will be able to recover the same amount (or more) as they paid initially, regardless of how the market and economy is performing today.

THE MINIMUM PRICE SELLERS NEED

In a market clearly controlled by buyers when sellers do list their home it is often because they cannot avoid it.  Either relocating for a job, no longer able to afford the house or they need the money and plan to use the equity of the home. Often sellers feel that they can set their price according to their need rather than what the current real estate market dictates.

WHAT HOMEOWNERS WANT

Everyone wants to get the maximum amount possible when they sell their home.  Many times homeowners self-evaluate the home’s value based on what they see as years of upgrades, maintenance and care.

HEARSAY FROM NEIGHBORS

When others in the same neighborhood talk about the value of their homes, they too are often misguided in how they came to the value.  Still it is common for homeowners to want to believe that if the neighbors’ home is valued at a certain level, theirs should be too.

THE COST OF REBUILDING IN TODAY’S MARKET

Inflation is a factor affecting how a home is maintained over the years after purchased.  This does not, however, carry over to the home’s value.  Often sellers try to incorporate the inflated cost of rebuilding in today’s market – a formula that simply doesn’t work.

THE HOME’S VALUE ACCORDING TO ANOTHER AGENT

There is no shortage of agents and when they are competing with each other one thing that can and does occur is false claims of yielding a much higher sale price on a home.  Though it may seem attractive at first, the result is often an unsold home that rarely receives any offers.

How To Price Your Property Perfectly to Sell

EXAMINE COMPARABLE SALES

The best way to determine the price of a home is to evaluate comparable properties in the same area.  Not only does this include location, lot size, property type and square footage, but a Comparative Market Analysis also looks at amenities in the home, types of flooring or other structural aspects as well as the amount of remodeling or renovation that may have been done on the home.

HAVE A PROFESSIONAL APPRAISAL DONE ON THE PROPERTY

Prior to approving a mortgage many lenders require an appraisal performed on the home. A great selling strategy is to order an appraisal independent of the buyer’s requirement for a lender.  Not only does this provide valuable insight as to what the maximum valuation of the home will be per the lender but it also allows the sellers to corroborate the price with potential buyers.

EVALUATE OFFERS RECEIVED ON THE PROPERTY

If the home is already on the market, one way to consider whether you have overpriced the home is to take a closer look at any offers that have been made on the property.  Do they align with the current fair market value?  Are other similar homes in the neighborhood also selling within the same price range? It is important to answer these questions to find out whether buyers perceive your list price as realistic or over the top.

HIRE AN AGENT WITH A PROVEN TRACK RECORD

Qualified, experienced agents are paramount to helping you determine the right price to set when selling your home.  If you choose a Realtor that is well versed in the area and specializes in the vicinity where you are located they will be able to assess your price range based on other like kind property sales through CMAs.  Through direct experience, their knowledge and insight almost always results in accuracy and in turn, quick results.

When a Property Shows Well, It Sells Well – Tips on Staging the Perfect Home



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If you are in the market to buy or sell a home, chances are you spend some time watching HGTV reruns of House Hunters.  Ever notice the look on prospective buyers’ faces as they walk through the really dumpy properties?  The fact is that so many people neglect to prepare their properties before showing it to potential buyers.  Overstuffed closets, stained carpets, dirty bathrooms, dull kitchens and family rooms with so much junk scattered all over the place that the buyers can barely see the space – all these things are a huge hindrance to selling successfully.

This week we just listed a home for one of our clients and the way they set up their space is perfect.  As you can see in the video, the homeowners have taken the time to arrange furniture in a way that highlights the home’s gorgeous features and open floor plan.  Plenty of tasteful accessories have been used to dot the space with color, interest and life.  There are even some touches of their personal life, though not overdone by any means.

The key to preparing a show-ready home is to put yourself in the buyers’ eyes.  Going back to House Hunters episodes – how many times did buyers’ eyes light up when they walked into an open, well-lit home that was obviously cared for by its owners?  And if you pay attention, you’ll notice that more often than not, the homes that don’t seem to cared for by their owners are usually the ones that get passed up.

Tips on How to Make Sure Your Property Shows Well

MAKE SURE THE HOME IS CLEAN

Nothing turns off buyers more than a home that is dirty.  As they walk through the house they are imagining living there but dirty bathrooms, unclean windows, or unkempt rooms are unattractive.  Rather than risk buyers only remember that aspect of your home, make sure you clean the space, have carpets professionally steam cleaned, power wash windows, clear up driveways and make the home presentable.

REMOVE ALL CLUTTER

Clutter acts as an obstacle that does not allow buyers to see the actual features of your home.  If possible, box up things like extra shoes, overflowing closets, unkempt toys or messy areas on the home.  Keeping the space clear of clutter will not only make the space inviting, it will also allow the prospective owners to imagine their own things in the space.  A common turnoff that many sellers neglect to take care of before showing their home is a fridge filled with personal notes, pictures, schedules and other traces of the current family’s life.

EMPHASIZE POSITIVE ASPECTS

If your home’s best feature is the great room, be sure to emphasize it by lighting it well and clearing all to and from areas for easy flow through access.  If the large backyard is a favorite selling feature, remove all leaves and landscaping clutter.  It is important not to ignore maintenance details such as mowing the lawn or tidying up the hedges.

DEMONSTRATE PRACTICAL USE OF SPACE

How you set up your home will have a major impact on how it is received.  By setting up the furniture and arranging other items in a way that highlights the desirable aspects of your home while working with the space encompassing the area, buyers will want to see more.
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Imagine your home is going to be photographed for a magazine.  What would you do prepare before the photographer arrived?

* Editor's note from 1/27/2012 - This property went under contract in two weeks.

Naples Area Sales Continue to Increase and More of the Same Expected in 2012!



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We have been reporting good news for some time now and as we come to you today, it’s no different. As we transition into the new season for real estate and at the same time a New Year – it is both promising and unsurprising to see that for some time now sales have been on the rise.

Looking at the numbers that came in for 2011, we see an increase in sales across the board, with as much as a third more units sold than the previous year in some price points. Most notable, was the increase in 2011 as compared to 2010 within the homes in the range of $3 to $5 million, with a 34% jump in sales from one year to the next. And with the exception of properties that sold for over $5 million, we witnessed an increase in sales in every price category in 2011 as compared to 2010.

The Chief Economists of both the National Association of Realtors and the Florida Association of Realtors have pegged our area as one that will continue to see a major improvement in sales. Very exciting news! When we see this happening, we know that price increases are on the horizon. Also, with this positive change we can expect to experience a rise in home values as home appreciation finally seems to be within reach after several years of instability.

Moving ahead into 2012, we are hopeful and confident that sales will continue to rise throughout the year – leaving a significant opportunity for our market to bounce back to where it once was just a few seemingly sort years ago. And in terms of sales, if 2011’s 6% increase over 2010 is any indication of direction our market is headed, we can be sure that Southwest Florida is definitely on the way to the top real estate producing regions again. Buyers will continue to have strong buying power with the incredible interest rates that we project will remain for at least the first half of 2012, if not the entire year. And as increasing sales numbers persist, inventory will level off even more – yet another reason for prices to rise as our local real estate industry stabilizes.
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If you are considering buying, selling or even just exploring properties – we look forward to the opportunity to serve your needs for any and all real estate endeavors.

For Graphs on the Market in Naples Click Here! >>

For the Data Sources Click Here >>