How Do We Determine Your Home’s Competition?

Naples Real Estate



How Do We Determine Your Home’s Competition?

People from all over the world come to live in or vacation to our beautiful Naples community. Who could blame them with our incredible beaches and perfect weather?

Having such a demand for homes is great news for sellers, but how do we get your home noticed? Sellers frequently ask us how they can determine who their competition is so they can become the #1 competitor.

That’s a great question and that’s where with our years of experience, we can help you. When it comes time to market your home, there are a few different critical elements we look at.

Our first step is to look at your neighborhood. What condition are the homes around you in? Are they in good condition and what features and amenities do they have and what are the prices like?

Remember when we said buyers from all over the world come to Naples? When those buyers come, they don’t necessarily have a specific neighborhood they are looking at. Rather, they have certain criteria they want for their home: maybe a gated community, a golf course community or maybe a water front property.

It’s our job then to not only find the competition in your own neighborhood, but find where else in Naples they can buy a home with their wants and needs.

Sounds like a big task, right? How do you find all the homes in Naples similar to yours? Don’t worry; we have the tools, the experience and the networks to not only find out who your competition is, but how to make your home the most appealing to buyers.

If you are thinking about buying or selling, please give us a call at 239.595.8500. We would love to help you! Thanks for watching!

10 Critical Questions to Ask When Hiring an Agent



10 Critical Questions to Ask When Hiring an Agent - Naples Real Estate

Our selling season is approaching quickly and people are often wondering, “What should I be looking for when hiring my next real estate agent?”  We have compiled a special report just for you that details ten critical questions to ask when hiring an agent. If you are looking to buy or sell a home, make sure you vet your agent before hiring him or her to make sure they can get the best deal for you! Buying a home is one of the largest investments you will ever make; take the time to make sure that the real estate agent you hire is the best for you.

1. “Are you a full-time agent?”
There are many part-time real estate agents, especially in a resort market like ours. You should only be looking for a full-time committed real estate agent who relies completely on the income they earn by selling real estate to support themselves and their family. An agent who also earns income outside the real estate industry will not feel a financial hit if they do not sell your home the same as they would if they relied completely on the income of selling your home to support themselves financially. Some part-timers are just dabbling in the business to make a little extra money or because they aren’t good enough to make a living full-time in the real estate industry. You need someone who lives, eats and breathes real estate.

2. “How long have you been practicing?”
In a softening market, you’ll probably want someone who has been a licensed agent for at least eight to ten years. Finding someone with experience will help you sell or buy a home in any type of market. Also, ask your potential agent how long he or she has been an agent in your local market.  Markets vary from location to location; it is best to find someone that knows the ins-and-outs of the market you are looking to buy or sell.

3. “How many homes have you sold in the last consecutive 12 months?”
This is an important question because it demonstrates an agent’s track record. Make sure the potential agent can back up his or her answer to this question with documented proof. A good starting point to separate effective agents from ineffective agents is to see if they have sold over 20 homes in the last year. 

4. “Does the agent have a clear and defined Plan of Action that specifically states exactly what that agent will do to sell your home?”
By asking this question, you can find out if your potential agent relies on passive marketing techniques or active marketing techniques. Passive marketing is where an agent lists the home, puts a sign in the yard, enters it into MLS, runs a newspaper ad or two, sits floor-time and waits for a buyer to call. Active marketing is where an agent aggressively spends their time looking for and talking to people who want to buy and sell homes. There are a host of systems specifically designed to find and locate buyers. Make sure your agent specifically identifies the systems they use.

5. “How well does the agent know their Market stats?”
Going in depth on the numbers that make up a real estate market can help an agent fully a market. This can lead to thousands of dollars in savings! Some important statistics are: the number of homes on the market, the number of homes sold in the past 30 days, the average time on sale for a home and how many months of inventory are currently available to by. This data is required to accurately price and strategically present the property to create a successful sale.

6. “Does the agent work alone or does the agent have a staff of professionals assisting throughout the entire sales process?”
With all the activities required to get a home sold and closed in today’s market, will the agent get bogged down with the day to day office activities? Make sure your agent has a paid staff including a listing manager a closing manager, a receptionist and an office manager. Having specialized positions will make the process run much smoother. This also allows your agent to be out generating buyer interest instead of in the office processing paperwork.

7. “Is the agent involved with continuous, ongoing training along with regular practicing and updating of their skills?”
The real estate industry is constantly changing. This is why it is important to find an agent that is dedicated to perfecting their current skills and acquiring the newest strategies to best sell your home. It also shows that the potential agent is committed to finding the best systems to sell your home quickly and for the highest possible price.

8. “Does the agent represent themselves as a million dollar or multi-million dollar producer?”
With the median home price approaching $250,000 dollars over the past several years, a million dollar producer would only need 4 sales for the year and a multi-million dollar producer would only need 8 sales per year. Too many agents actually believe people are impressed with these titles. As a seller, your concern should be that the agent you hire has a consistent track record that represents their ability to get homes sold.

9. “What makes the agent different? Why should I list my home with you?”
This question really gets to the core of the agents ability to communicate and demonstrate how they can make your home stand out from the competition. The answer to this question requires some critical thinking and creativity on the potential agent’s part; they can’t just give you numbers or a canned answer. When an agent has a confident, impressive answer to this question it shows that they take their job seriously and are proud of their work. This will translate to a stress-free selling process.

10. “What is the agent’s definition of “work”?
Over the past five to six years, an agent did not have to “work” to make a reasonable living. With the drastic changes in the market, hundreds of thousands of agents who never learned how to work are in a panic and are paralyzed with fear about what to do to get a home sold. We know what it takes to sell your home.

We at the Saad Team will be happy to answer these questions for you if you are trying to find an agent. If you or someone you know has any real estate needs, or are looking to find a real estate agent to sell your home, please give us a call at 239.659.5145 or email us at sold@thesaadteam.com. Thanks and we look forward to speaking with you!

Government Shutdown Risks Hurting The Housing Recovery



Government Shutdown Risks Hurting The Housing Recovery

From: http://www.forbes.com/sites/morganbrennan/2013/10/01/heres-how-the-government-shutdown-will-affect-housing/

By:  Morgan Brennan, Forbes Staff

The government shutdown is here. Whether it’s not being able to get a new Social Security card or visit a national park, Americans will immediately feel the effects. But there’s one bright spot of the economy that stands to be affected as well: housing.

One of the biggest questions regarding the shutdown and how it will affect housing has revolved around the mortgage market, specifically prospective buyers’ access to new home loans. After all, more than 90% of all loan activity is underwritten, insured, or owned by the government and its affiliated entities.

Initially at least, the mortgage market is likely to be only minimally impacted. New loans will continue to push through most government agency pipelines. What will change is how long the process takes, as many agencies expect to experience delays.

Mortgages purchased and securitized by Fannie Mae and Freddie Mac will be unaffected because their operations are paid for by fees charged to lenders. And the Department of Veterans Affairs will continue to guarantee mortgages for Americans that have served in the military since these loans are funded by user fees as well.

But if the government shutdown of 1995-1996 is any indicator, the process will take longer than usual. “Loan Guaranty certificates of eligibility and certificates of reasonable value were delayed,” the VA warned in its September 25th contingency plan.

Where there has been mounting concern is the Federal Housing Administration, which currently endorses about 15% of the entire single-family mortgage market. Several media outlets recently reported that the FHA would be unable to endorse any single-family loans and that no staff would be available underwrite and approve new loans.

That prospect would be somewhat worrisome – if it were actually true. The FHA’s Office of Single Family Housing will indeed remain open for business, albeit with a smaller staff. “FHA will be able to endorse single family loans during the shutdown. A limited number of FHA staff will be available to underwrite and approve new loans,” the report now states. In other words, other lenders’ loans will continue to be insured and some in-house lending will continue to take place at a reduced rate.

The reason for that mix-up: the initial draft of the U.S. Department of Housing and Urban Development’s contingency plan mistakenly stated that single-family loan operations would cease. The report was amended over the weekend.

The FHA’s single-family loan operations are funded through multi-year appropriations, meaning their budget is not tied to the government’s standoff over funding for the new fiscal year that starts in October. On the other hand, what will be more affected is the agency’s Multifamily Housing Office, which is funded through yearly appropriations.

“Because we are able to endorse loans, we don’t expect the impact on the housing market to be significant, as long as the shutdown is brief,” continues the HUD report. “If the shutdown lasts and our commitment authority runs out, we do expect that potential homeowners will be impacted, as well as home sellers and the entire housing market.”

One government lender that will indeed suspend its home loan activity, however, is the Department of Agriculture. The USDA says that no new housing loans or guarantees will be issued through its Rural Development programs in a shutdown. The department also warns that such a scenario could cause “a setback in construction start-up,” and if the shutdown lasts for an extended period, “a substantial reduction in housing available in rural areas relative to population.”

“The government doesn’t generally approve loans, they basically just insure them,” says Don Frommeyer, president of the National Association of Mortgage Brokers and a vice president at Amtrust Mortgage Funding. “For the most part you aren’t going to see much of a hit in the mortgage market unless it goes for a long period of time.”

If it does stretch on, he adds, the worry will be what mortgage rates do in a market shrouded in fiscal uncertainty and how that will affect the home buying, especially in light of recent rate spikes.

Home lending aside, many economists and real estate experts are keeping a close watch on how Americans will react to this shutdown. “Administratively everything should keep moving along, but it’s more about the confidence of consumers and whether they perceive that the government shutdown could lead to a recession,” says Lawrence Yun, chief economist at the National Association of Realtors.

Moody’s Analytics chief economist Mark Zandi recently told the Senate Budget Committee that a partial shutdown could shave as much as 1.4 percentage points off of fourth quarter economic growth if it drags on for several weeks.

Americans’ confidence in their ability to buy and sell homes hit a record high in May, according to a Fannie Mae survey. Since then, as mortgage rates jumped more than a percentage point, that confidence level has plateaued.  If prospective homebuyers fear that the country’s economic recovery will stall, or worse slip back into recession, they will pull back on purchases, worries Yun.

“Home sales is always the first housing variable that changes so one would see sales declining and that would naturally lead to more inventory on the market and eventually put pressure on prices,” he says. But that would be a worst-case scenario based on a long-term shutdown.

Jed Kolko, chief economist at Trulia TRLA +6.43%, notes that if the shutdown lasts longer than a few days, the first places to feel the impact will be local economies with large concentrations of federal government workers. Metro areas like Washington, D.C. and Bethesda, Md., where 19% and 13% respectively of total local wages go to federal employees, would be the feel the negative effects of unpaid furloughs and with them, tightened consumer spending and weakening local economic growth. Though not all will be equally affected, other metro areas like Virginia Beach, Va., Honolulu, Hawaii, and Dayton, Ohio are areas that Kolko is keeping an eye on: “Whether there is a big effect depends on how long the shutdown lasts, how long people think the shutdown lasts, and whether people get back-pay. All those things matter for the impact.”

Still others are worrying even more about the next fiscal standoff, in  mid-October, surrounding the debt ceiling debate and its accompanying threat of debt default by the U.S.  ”With the threat of an impending partial government shutdown and yet another battle over the nation’s debt ceiling, in particular, we are really messing with fire right now—even if it doesn’t seem to bother some legislators,” says Stan Humphries, chief economist at Zillow.

“But the effects of a government default associated with the impending debt-ceiling deadline would be more pronounced because of its greater impact on domestic and international markets. This will rattle consumers and investors alike, slow down the overall economic recovery and further slow the housing recovery, which is already undergoing a moderation in the pace of home value gains due to rising mortgage rates,” he warns.

Get Your Home in Top Shape to Get Top Dollar!



Get Your Home in Top Shape to Get Top Dollar!

Hello and welcome back to our video blog!

Many people are wondering what they need to do to spruce up their home and make sure it is in peak condition before they put it on the market. To maximize your curb appeal there are many things you can do that will cost you little or no money. These include: keeping the lawn edged and cut, picking weeds and performing other landscaping tasks. Clean and align your gutters. Repair and repaint loose siding and caulking. In Naples, we are at the tail-end of the rainy season, so you should pressure wash the front walkways, driveway, back porch and even the roof. Creating a great first impression to a potential buyer will go a long way in getting the best offer.

Moving to the interior of the house, there are some simple tasks that can be completed to make the property more enticing to buyers. Apply a fresh coat of paint to the walls. Change burnt-out light bulbs and change leaky faucets. Remove clutter and any family pictures to de-personalize the house. You want the buyer to immediately feel like the house could be theirs and it is harder for that to happen when they are constantly reminded of the current tenants.  A stager will do wonders in preparing a home for market by freshening up the presentation of the house.

If you are thinking of selling and have questions regarding what you may need to do to get your home ready for market, please give us a call at (239) 595-8500 or send us an email at sold@thesaadteam.com. We’d be happy to talk with you about what you can do to make sure that your home is in top shape so that you can get top dollar. Thank you!